:maker's diary:

i wanted to build sth for a living.
not that's already there but that feels something, that feels personal. and the tee happened.

not loud.
not trend-chasing.
just… something that stays with me.
something that feels like a companion when my mind is too noisy, and everything else feels like effort.

i kept thinking... why do most tees feel so temporary?
like they’re made to be worn a few times and forgotten.

i didn’t want that.
i wanted a tee that gets softer with time, not just in fabric, but in feeling.
something i can fall back to when nothing feels right.
that one piece in my wardrobe i don’t even fold properly anymore because it just… belongs.

i tried screen printing, over and over.
but it looked too polished, too flat.
not alive.
so we ripped it off.
tried again.
then embroidery came in... like an old soul walking into the room.
raw. imperfect. thoughtful.
and it felt right.

the phrase “seeking unusual” came from that quiet part of me the one that doesn’t always speak,
but thinks deeply…
the one that doesn’t fit, but doesn’t want to pretend either.

i stitched that part. slowly.
on a white patch.
over a deep black tee.
because contrast felt honest.
what you show… vs what you feel.
who you are… vs what the world expects.

i tried tees from big labels too. the ones that feel expensive, comfortable, serious.
but they came with designs that seemed like walking billboards.
ours… had to listen.
had to hold space.

and somewhere in that process, i started asking:
why i love the mountains so much?
and sitting beside a river in the valley, saying nothing at all and feel?

maybe it’s because the mountains hold the grand aura we possess to have sometime. or maybe they just be who they are not being affected by any norms. or maybe because the mountains don't tell you to behave any certain way...
they just are.
and that river flow... that vast, quiet presence... makes me feel seen, somehow.

this tee… had to feel like that.
not something that talks over me,
but something that stands beside me.

so we made one tee. just one.
not to impress.
not to compete.
but to exist. like a thought that stays.

you don’t need hundred tees.
you just need one that feels like it gets you.

that’s all this is.

not perfect.
but honest.
quiet.
and there... when you need it.
                       :just thought of sharing with y'all... :)